US-based social networking
giant Facebook has revealed the list of most talked about topics of 2013 in
India and worldwide. On its platform in India, BJP Prime Ministerial Candidate
Narendra Modi, legendary batsman Sachin Tendulkar and Apple’s iPhone 5s were
the top topics of discussion in 2013.
The list clearly demonstrates the growing influence of the Indian audience in discussing and debating about people and things that matters to them. Given the increasing push by telecom providers to increase ‘internet access on mobile,’ the list can also act as an indication to identify the consumer likings in the year. Modi’s inclusion may not be considered as a surprise considering Modi’s striking speeches across India and his aggressive usage of technology and social media channels to share his views across the Indian political ecosystem.
As for India’s all-time favorite sportsman Sachin Tendulkar, his name featuring among the top ones is hardly a revelation because of his decision to retire from international cricket this year. Also known as the 'Little Master of Cricket', Tendulkar is the first sportsperson to be conferred with Bharat Ratna, India's highest civilian award.
iPhone 5s inclusion indicates that India can no longer be considered as an inferior market when it comes to technology adoption. It reflects that consumers are interested in knowing about the new technology and given an opportunity are also ready to embrace it fully. Apple’s latest iPhone making it to the list despite being released barely three months ago shows the growing popularity of high-end devices and smartphones in India.
On a case study point, internet and social media also played a key role in the impressive debut of ‘Aam Aadmi Party’ in the Delhi Assembly Election which chose the web platform in an intelligent way to garner fund and support for their party. In the year 2014, telcos and device makers could take a clue from the trends and can strategize their offerings around related areas.
The most talked about topics were calculated based on the total number of mentions by people on the platform. New RBI governor Raghuram Rajan and India’s ambitious Mangalyaan project were the other leading topics being discussed most by people in the country on Facebook.
The list clearly demonstrates the growing influence of the Indian audience in discussing and debating about people and things that matters to them. Given the increasing push by telecom providers to increase ‘internet access on mobile,’ the list can also act as an indication to identify the consumer likings in the year. Modi’s inclusion may not be considered as a surprise considering Modi’s striking speeches across India and his aggressive usage of technology and social media channels to share his views across the Indian political ecosystem.
As for India’s all-time favorite sportsman Sachin Tendulkar, his name featuring among the top ones is hardly a revelation because of his decision to retire from international cricket this year. Also known as the 'Little Master of Cricket', Tendulkar is the first sportsperson to be conferred with Bharat Ratna, India's highest civilian award.
iPhone 5s inclusion indicates that India can no longer be considered as an inferior market when it comes to technology adoption. It reflects that consumers are interested in knowing about the new technology and given an opportunity are also ready to embrace it fully. Apple’s latest iPhone making it to the list despite being released barely three months ago shows the growing popularity of high-end devices and smartphones in India.
On a case study point, internet and social media also played a key role in the impressive debut of ‘Aam Aadmi Party’ in the Delhi Assembly Election which chose the web platform in an intelligent way to garner fund and support for their party. In the year 2014, telcos and device makers could take a clue from the trends and can strategize their offerings around related areas.
The most talked about topics were calculated based on the total number of mentions by people on the platform. New RBI governor Raghuram Rajan and India’s ambitious Mangalyaan project were the other leading topics being discussed most by people in the country on Facebook.
